The best way to make your mark on the world is to find a way to do something that hasn’t been done before. Seth Godin calls this “the purple cow.”

In a world of commodity, being different is the key to success. Standing out is the only way to get attention. And attention is the key to success. So how do you become a purple cow? It’s not easy, but it’s possible. You need to find a way to be remarkable, to do something that people will talk about. You need to be unique and interesting. It’s not enough to be good. You need to be different. You need to be a purple cow.

Cheers!